Privacy policy
PRIVACY POLICY OVERVIEW
Your privacy is paramount at PEDIGREEBRAND.COM. Entrust us with your personal details, and rest assured they're under lock and key. Our website (the "Site"), proudly run by Vytara Enterprises, LLC. and referred to as "PEDIGREEBRAND.COM," "we," "us," or "our," stands as a fortress for your information. As custodians of your data across all our services, safeguarding your privacy is not just our responsibility—it's our core commitment.
This notice is here to illuminate:
- The specific moments and reasons for gathering your information
- The ways we utilize the data we gather
- The entities we might share your data with and the rationale behind it
- Your entitlements regarding the personal data in our possession
WHAT INFORMATION IS COLLECTED
We commit to data collection solely when it serves to enhance your experience and interaction with our site. The data falls into two categories: 'Personal Information,' which includes identifiable details such as your name or email, and 'Non-Personal Information,' which covers non-identifiable data like your IP address or browser type.
PERSONAL INFORMATION COLLECTED
- When You Create an Account
- First Name
- Last Name
- When You Place an Order
- Full Name
- E-mail address
- Phone Number
- Credit card number (WE DO NOT STORE THIS INFORMATION)
- Shipping Address
- Billing Address
- Purchase Order
- When You Contact Us
- Full Name
- Email Address
- Record of Live Chat or Email Messages
- When You Submit a Product Review
- Full Name
- User Submitted Images/Videos (when applicable)
NON-PERSONAL INFORMATION COLLECTED
- the IP address of your computer and the country that it is located in
- The items in your current cart
- the type of browser software that you are using
- the dates and times that you access our website
- the website address that linked you to our site, if applicable
- search engine search terms used and clicks on our advertisements
- other data about how you navigate and use our site (i.e. what you click)
HOW YOUR INFORMATION IS USED
We're transparent about the use of your information. Each action we take with your data aligns with one or more of these purposes:
- Legitimate Interests: Utilizing your data to deliver an optimal browsing, shopping, and delivery experience.
- Consent: Processing your data in specific ways to which you've explicitly consented.
- Contractual Obligations: Employing your data to meet the terms of a contractual commitment.
- Legal Obligations: Applying your data where it's necessary to comply with the law or a statutory obligation.
CONTACT INFO
|
How we use your contact information |
Why We Do This |
|---|---|
| Set up your user account | A user account allows you to maintain your wishlist and your cart across devices, view your order history, save your past delivery information, and more. It makes your life easier! (legitimate interests) |
| Send you order updates via email, text message, or Facebook Messenger | If there is an issue that prevents us from shipping the items that you ordered, we will contact you to fix the problem (contractual). We will only contact you via email or the channel(s) that you agreed to. |
| Send info about new products, back in stocks, or special offers via email and/or text message | We only send marketing messages when you agree to receive them on specific platforms (consent). |
| Detect and prevent fraud | We want to catch potential fraud crimes before it can affect you or us (legal obligation / legitimate interests). |
PAYMENT INFO
*WE DO NOT STORE YOUR CREDIT CARD/PAYMENT INFORMATION*
| How we use your payment information | Why We Do This |
|---|---|
| Process your order | We require your payment info so we can capture your payment for an order. It allows us to fulfill our contractual agreement to send you the products that you ordered (contractual). |
| Detect and prevent fraud | We want to catch potential fraud crimes before it can affect you or us (legal obligation / legitimate interests). |
ORDER HISTORY
| How we use your purchase history and cart | Why We Do This |
|---|---|
| Allow you to make a purchase | We need to know what’s in your cart so we can sell it to you (contractual). |
| Notify you via email or text message when you left items in your cart | If you start checking out and get distracted before you finish your purchase, we’ll send you a message to remind you about the items you wanted (legitimate interests). You must clearly agree to notification via email and/or text (consent). |
| Handle returns, exchanges, and cancellations | Our customer service team needs to reference your purchase history in order to process any changes to your order after it is processed (contractual / legitimate interests). |
| Track sales trends | We look at what items our customers are ordering most to ensure we have the best selection of items in stock and are always releasing new items that you’ll love (legitimate interests). |
BROWSER & NETWORK INFO
| How we use your browser and network info | Why We Do This |
|---|---|
| Display website information relevant to your current country (currency, free shipping threshold, etc.) | The IP Address of your computer tells us what country you are located in. We use this to create the best possible website experience for you (legitimate interests). |
| Improve our website experience | We strive to offer the best website experience on all devices and browsers (legitimate interests). |
| Protect our data and our website experience | We review site visitor information to detect malicious attacks that could affect the speed of our website and/or the security of our data (contractual / legitimate interests). |
SITE USE INFO
We analyze site usage data in collective form, which is anonymous and doesn't reveal your identity or personal browsing history. This aggregated data is also shared with third-party services.
| How we use your site use information | Why We Do This |
|---|---|
| Research and Analysis | We need to understand what our customers like and how they are using our website in order to provide them the best possible website experience and product selection (legitimate interests). |
| Identify Issues with our Website | Reviewing website use data allows us to see which pages are hard for people to use and how we can improve them (legitimate interests). |
| Enhance our Product Selection | We look at which products and collections are getting the most traffic in order to keep favorites in stock and produce new products that you’ll love (legitimate interests). |
SUBMITTED PHOTOS/VIDEOS
| How we use your photos/videos | Why We Do This |
|---|---|
| Enhance the Shopping Experience | We may display photos/videos that you submit to us via product reviews or Instagram mentions on this store or our Amazon account product pages. This lets other customers see how great our products look in person! (consent / legitimate interests) |
WHERE YOUR INFORMATION IS SHARED
We strictly safeguard your data and have a firm policy against selling it to third parties—your trust is paramount. But to operate effectively, we share necessary information with reliable partners within these realms:
Shipping & Delivery: Essential details are passed to our reputable delivery partners—USPS, FedEx, UPS, and DHL—to ensure your purchase arrives at your doorstep. We disclose only the minimum personal data required.
Payment Processing: To handle transactions securely, we collaborate with third-party payment processors. They protect your payment details, as we don't store your credit card data on our site.
Fraud Prevention: To guard against fraud, we engage with specialized agencies that help us verify transactions and protect both our customers and our operations, enabling us to proactively address fraudulent activities.
IT Support: We partner with IT experts to advance our website's technology, sharing only necessary information critical for these improvements.
Marketing Activities: Certain marketing activities are conducted with the help of third-party firms, ensuring that any personal data utilized is restricted and secure.
Your data is only shared with other parties following your explicit approval—for instance, when using a social media account to interact with our store, you're consenting to the exchange of specific information.
Furthermore, we might provide select third parties with anonymous, aggregated data that lacks personal identifiers, preserving your anonymity among other customers and site visitors.
INFORMATION RETENTION
We store your personal information for as long as necessary to deliver our services to you, such as maintaining your customer account or providing customer support, including retaining your message history with us.
However, the duration for which we keep your data may vary based on several factors:
- Legal Requirements: If laws or regulations mandate, we may need to retain your information for a period longer than usual or delete it earlier.
- Your Requests: Should you exercise your right to have us erase your data, we will comply unless legal obligations dictate otherwise.
- Legal Proceedings: In cases where your information is part of a legal claim or dispute, including fraud or violations of our terms, we will retain your information until the resolution of those proceedings, including any appeals.
MARKETING COMMUNICATIONS
If you've opted in, we may reach out with marketing communications through your preferred channels, such as emails or text messages.
Each marketing communication we send includes straightforward directions for unsubscribing from future messages in that channel. If you're having trouble unsubscribing or wish to stop receiving all marketing communications, email us at support@pedigreebrand.com, and we'll make sure to remove you from our marketing lists.
MARKETING PROGRAM PARTICIPATION
Your privacy is paramount to us. The information you supply for the Program is solely for sending mobile messages and necessary responses. We may share this with service providers and carriers to facilitate message delivery, but never for profit. We commit to not selling, renting, or transferring your information to third parties for their benefit. However, we may disclose information when legally required, to protect ourselves or to respond to governmental inquiries.
When participating in the Program, it's important that the information you provide is truthful and complete. Misrepresentation or unauthorized use of names is not permitted and may lead to denial of access to the Program or legal action.
For California residents, as per Civil Code Section 1798.83, you may inquire about our sharing practices of Program-provided information with third parties for direct marketing purposes. Contact us at:
Vytara Enterprises, LLC. 3324 Rue Royale Street, Suite 1007, Saint Charles, MO., 63301, USA support@pedigreebrand.com
*Note that this Privacy Policy applies exclusively to the Program and does not affect other policies between you and us.
YOUR RIGHTS
You possess several rights concerning your personal data:
- The right to be informed about the scope of data we collect and its applications.
- The right to rectify or update any personal data that is incomplete or incorrect.
- The right to request the erasure of your data.
- The right to limit the processing of your personal information.
- The right to have your data transmitted directly to you or a third party of your choice.
- The right to object to the processing of your data by us.
- The right to withdraw consent at any time for data processing that you have previously consented to.
- The right to lodge a complaint with the relevant data protection authority in your jurisdiction.
For assistance with any of these rights, please reach out to us at support@pedigreebrand.com.
UNDER AGE INFO
We refrain from intentionally gathering personal details from individuals under the age of 13. Should you, as a parent or guardian, become aware that your child has supplied us with their personal details without your approval, please notify us immediately at support@pedigreebrand.com. We are committed to promptly removing any personal information pertaining to minors under the age of 13 from our records.
HOW TO CONTACT US
Should you have any inquiries or issues concerning your personal data, please reach out to us at support@pedigreebrand.com. We are committed to addressing your concerns and accommodating your rights promptly.
Last Updated: 11/02/2023